Variety, Digital Trends, BrandChannel, TV Technology, Multichannel News
This interactive VR app was a knockout for DirecTV.
DirecTV called on Supersphere for its first-ever foray into VR, an app for Big Knockout Boxing (BKB) available via the Oculus Store, Samsung Milk VR, Google Play, and the Apple App Store. We produced the shoot in Las Vegas using a custom RED Dragon VR camera rig, and infused the app with gaze-based interactivity to let fans experience the intense action of BKB in a new way. The app also featured real time VR ad insertion.