New Year, New Volvo

Client: Volvo

Agency: Grey

Hybrid VR rings in the new year for Volvo.

The assignment was daunting and the challenge immense to say the least. Supersphere over came huge obstacles on this one and pushed the bar to new highs. The rig was seamless, the methodology perfect”
Jeff Cronenweth, Cinematographer

Handling full concept through delivery, through our Hybrid VR approach we produced both 360 and traditional 2D commercials for Volvo, allowing them to directly compare engagement between the two mediums. We also built a custom 360 camera rig for the shoot, designed to perform well in low light – and attached to a 50 foot technocrane. Collaborating with award-winning DP Jeff Cronenweth was icing on the cake.

Other Work