In a sign that we’re approaching the inevitable singularity in which the lines between man and machine become indistinguishable, people are going into stores to experience virtual experiences of being in a store while a human is in a legal battle over the digital representation of herself. Time is a flat circle. Welcome to the September edition of …now you know.
“Metaverse retailtainment” is now a term. Some of the biggest companies on the planet believe that the future of commerce will meld VR and physical location experiences, and they’re investing big in using entertainment IP to get consumers to try VR tech.
Meta, Netflix, content creators duel for retail VR supremacy
the revenge of the paparazzi
Speaking of the complexities of entertainment IP…MIley Cyrus was recently sued for posting a picture that a paparazzi took of her to her Instagram (the same photographer has also sued Dua Lipa and Ariana Grande), setting off a round of questions on the internet around who owns the rights to what. It’s a fundamentally fascinating IP question being brought up by a seemingly not-great human (.
Why Can Miley Cyrus Be Sued for Posting a Photo of Herself to Instagram?
billionaire no more
Patagonia founder Yvon Chouinard and his family have permanently transferred their ownership of the company into two trusts which are “dedicated to fighting the environmental crisis and defending nature.” The idea of conscious capitalism can be debated, but Yvon putting his money where his beliefs are can’t.
The energy and community around Thrasher x Dime’s “Glory Challenge” events is undeniable. When you design events from within a culture instead of outside it, these are the glorious results.
Dime Glory Challenge 2022